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Product creation
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Product creation

We support our clients in the design and overhaul of their health insurance and employee benefit products, for both individuals and groups. Our contribution is three-tiered :

  • Product Creation Guidelines

    • Positioning
    • Targets
    • Marketing promise

  • Product line design

    • Definition of :
      - number of products and coverage levels,
      - architecture of each product (modular versus packaged),
      - possible options of product combinations,
      - pricing criteria (geographical, age etc.)
    • Creation of coverage matrices
    • Creation of services
    • Pricing, price positioning, and possible adaptation of coverage according to price constraints

  • Implementation Plan

    • Organizing back-office and sales processes including restructuring or creation of sales support tools

SAMPLE PROJECTS

CREATION OF AN INDIVIDUAL HEALTH INSURANCE PRODUCT

Strategic Guidelines

  • New Product Positioning
  • Target identification
  • Definition of marketing promise in accordance with distribution choices

Product line Design

  • Definition of : segmentation and profiling of targets, structure and perimeter of product ranges, extent of ranges, degree of modularity and combination potential from one range to another
  • Derivation of marketing promise into product features (coverage levels, services and innovation leading to market differentiation)
  • Legal compliance of product innovations
  • Pricing

Support for back-office implementation and market launch

  • Follow-up and coordination
  • Drafting of detailed specifications for the health insurance contracts management software
  • Assistance with deployment
  • Assistance with the design of back-office and sales processes

Training of commercial teams

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CREATION OF A STANDARD CORPORATE HEALTHPLAN

Strategic Guidelines

  • Assessment of existing product and identification of unmet needs
  • Benchmark of competitors' products

Product Design

  • Segmentation and definition of product structure (perimeters, modularity, level of ranges, coverage)
  • Definition of services
  • Pricing

Go-To-Market Strategy

  • Analysis of sales strategy and identification of sales support needs
  • Design and construction of sales support tools (diagnosis of client needs, estimates, pricing and subscription)
  • Drafting of legal documents

Analysis of product organizational impact

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They trust us

AG2R La Mondiale, Apicil, April, Audiens, BPCE, CA Assurances, Direct Assurance, FNMF, Groupama, Groupe D&O, Groupe France Mutuelle, Groupe Mornay, IMA, Ipeca, Kalivia, La Mutuelle Générale, Laboratoires Genevrier, LBP, MAAF, Macif Mutualité, MAE, Malakoff Médéric, Ma Nouvelle Mutuelle, Matmut, MCD, MGEN, MIP, MMA, MNFCT, Natixis Assurances, Optic 2000, SMENO, Sofinco, Swiss Life, Thélem assurances, Unilabs, Veolia

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